Marketing with Instagram

 This week the textbook goes over how important and valuable using Instagram for marketing can be. The chapter breaks down all of the small components of Instagram and how important it is to your business.

The first part of the chapter goes over some of the demographics of Instagram users and how social media platforms are much more present in the younger generation. The popularity spans the most popular between the ages of 13 to 17 and 18 to 29. This information is key for businesses to understand when figuring out how to market using Instagram. I feel like most businesses need to focus on marketing to the ages that use social media the most by making the most similar to the culture that is occurring at the time.

Instagram is starting to become more suited to marketing which is a huge step in the right direction for businesses. I thought this was a great thing for businesses to now take advantage of so that they are able to fully able to use it. One of the newer features for businesses that I feel they need to take advantage of is to use the numbers that they give you every week/month of who is looking at their page, etc. Since Instagram was invented, the numbers have grown tremendously not only with uses but with all the features that come about with it. There are now specific profiles, a professional dashboard, and they have the ability to post longer videos about the product or service that they are able to offer. This allows Instagram to be so useful for businesses that allow them to be more marketable as Instagram continues to grow.

One of the big things that businesses need to understand is the Instagram algorithm. Instagram uses a variety of algorithms, classifies, and processes to rank content across its different features like feed, stories, explore, reels, and search. Instagram ranks its algorithms with multifaceted and tailored to each feature within the app, aiming to deliver a personalized and engaging experience for users while maintaining a safe and positive environment.